People that make a difference

Top 100 creative people http://www.fastcompany.com/100/mcp.html

People who are changing our world one creative idea at a time.

Everything is rentable and needs based marketing

We have long been referred to as a throw away society but now are we becoming more of a dip in and out society?  This months Wired magazine got me thinking with their feature on ‘Why own your life when you can rent it’  Pretty much everything you need can be rented or used on a impermanent basis: rent a flat, car, handbag, office space and web space to name a just a few.  Not only is this better for environment it is also better for our pockets, next time you go to buy just think ‘is there another way’.

Some of my favourites:  Street Car, Bag borrow or steal, The Frock Exchange, Google Docs

Branded utility – what can my brand do to be really useful?  Maybe facilitating something around these temporary experiences or needs could be the starting point for an idea…..

Turning streets into neighbourhoods

Mastercard were on the streets of london today turning streets into neighbourhoods and giving away fresh veg –  priceless.  It got people talking and crowding around, slightly wary of why it was free but lots of positive chatter.  I thought this was a good way of bring the idea being ‘Priceless’ to life and actually having an impact beyond a clever ad campaign.  BUT why would you not buy the keyword phrase?  Let it have impact beyond just the people who walk past it.  It forms part of a bigger campaign  –  see below article and also http://www.thebiglunch.com (although it has not launched yet)

http://www.marketingmagazine.co.uk/news/894864/MasterCard-supports-initiative-encouraging-neighbours-lunch/