Archive for search

The world barometer

Posted in search with tags , , on December 13, 2010 by Joanna Lyall

One of things I love about the internet is the ability to aggregate actions, so I enojoyed watching the Google 2010 year in search video here http://googleblog.blogspot.com/2010/12/zeitgeist-2010-how-world-searched.html

We are increasingly the currators of our media world, we hear about something from one place or person then go to another to pull that content toward us.  Google is more often than not the go to place, so the Zeitgeist as they call it is a good reflection of what questions are are all asking at any given time.  So is a brand without a search strategy a brand without proper connection to the world?

Service engine

Posted in search with tags , on June 23, 2009 by Joanna Lyall

Bing is in beta in the UK for microsoft but is up and running in the US  http://www.bing.com/?mkt=en-us  Fast and smart search engine, give it a try.  Appears to be more that just search, more like a service engine.  You can ask questions, make bookings, find information….  The search results page looks interestingly familiar…

Turning streets into neighbourhoods

Posted in Uncategorized with tags , , , , on March 30, 2009 by Joanna Lyall

Mastercard were on the streets of london today turning streets into neighbourhoods and giving away fresh veg –  priceless.  It got people talking and crowding around, slightly wary of why it was free but lots of positive chatter.  I thought this was a good way of bring the idea being ‘Priceless’ to life and actually having an impact beyond a clever ad campaign.  BUT why would you not buy the keyword phrase?  Let it have impact beyond just the people who walk past it.  It forms part of a bigger campaign  –  see below article and also http://www.thebiglunch.com (although it has not launched yet)

http://www.marketingmagazine.co.uk/news/894864/MasterCard-supports-initiative-encouraging-neighbours-lunch/