Archive for fans

What is it worth to you

Posted in social, Uncategorized with tags , , on May 17, 2010 by Joanna Lyall

To be able to send a message to a fan when ever you have something to say?  I have been following the stories and ideas of bloggers and journalists about the value of a fan to try and form a clear POV on this. Some ideas verge on the ridiculous and others seem a little more sensible but there does not seem to be a one size fits all answer to this question.

If you know how much a group of people spend on your products then you are probably on a sensible path to answering this question.  Adidas say that their 2.7 million Facebook fans are worth more than $200m a year with the average spend on footwear being around $100 per person.  This value equation is based around build fan groups of your most loyal customers which could become your CRM programme, with a downside of not knowing the actual names of your fans.  Does the switch to ‘Like’ from ‘fan’  change this idea?  Time will tell.

More to come…


How many fans is enough?

Posted in Uncategorized with tags , on October 27, 2009 by Joanna Lyall

If brands have fans in the form of facebook fans how many should we be aiming for? Coke have 3.6 million, Nike football have 200,000, Guinness have 268,000 and Breast cancer awareness have 979,000. So what is the right number? I think we should be ambitious for our brands but quality is much more important than quantity. If fans are going to make difference to a brand and product then there has to be a critical mass and I think you need at least 200,000 to get results.