Archive for social marketing

Social marketing, rules of engagement

Posted in social with tags , on May 21, 2009 by Joanna Lyall
  • Know who are you targeting and how they use audience use social media
  • Listen first then act with insight
  • Think Participants not audience or consumers
  • Build campaigns around peoples behaviour not brand or business objectives
  • Be Genuine, don’t try to be cooler than you are
  • Interest and empower your participants
  • Know what you want to achieve and mplement a measurement plan
  • Be prepared for a long engagement and Plan for transitions and exits
  • Build social campaigns to complement the rest of your online presence and other marketing
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