Archive for August, 2009

Brands need fans

Posted in social with tags , on August 21, 2009 by Joanna Lyall

Fans are advocates for your brand, having advocates means that there will be more positive WOM about you.  Companies with high levels of advocacy get higher sales (LSE study).  Any brand can have fans, the challenge is getting them connected and activated to make a difference. The product and marketing need to work as one, consumers don’t seperate their brand experiences.  Some of my favourite examples include:  

Wispa bar

Compare the Meerkat

Nike Mcfly

Radiohead Rainbow album

Mountain Dew

Walkers do me a flavour

Madmen tv series

H&M + comme de garcon, Kylie, Madonna, Jimmy Choo

T-Mobile trafulgar sq

Innocent

Will it blend – Blenders

Ikea

First Direct

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Most wanted

Posted in social with tags , on August 14, 2009 by Joanna Lyall

David Rowan of Wired UK says you can’t be effective in business today without an understanding of behavioural psycology or social media; and you can’t be culturally attunded unless you grasp emerging ideas in architecture or genomic science.  Makes sense to me, best get reading…

Brand fans

Posted in social with tags , on August 14, 2009 by Joanna Lyall

What will happen if you as a brand don’t create an online social hotspot for your fans? What about a space where your brand fans can gather and you can facilitate them with the latest news about your products? A spot where fans can generate their own ideas or follow the discussions around your brand? IKEA did not seize this opportunity, but their fans fans did!

Not my internet connection

Posted in broadband with tags on August 11, 2009 by Joanna Lyall

take anything but that away from me.  Accordig to Ofcom only 1 in10 of us would give up our broadband connectiong to save money

Posted in Ideas you love to share with tags , on August 11, 2009 by Joanna Lyall

Crowdsourcing, the power of the collective are now coming together to write an opera.  The Royal Opera house, who would have thought they would partner with Twitter.  Will it be the perfect blend old and new.

Keven spacey has the same idea for a new Old vic show

http://alastaircotterill.wordpress.com/

Posted in Uncategorized on August 11, 2009 by Joanna Lyall

http://alastaircotterill.wordpress.com/

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apple tablet

Posted in Uncategorized on August 5, 2009 by Joanna Lyall

http://www.telegraph.co.uk/technology/apple/5966758/Apples-tablet-computer-will-be-home-media-centre-and-games-console.html