Archive for March, 2011

Women in technology

Posted in Ideas you love to share, Thinking with tags , , on March 22, 2011 by Joanna Lyall

Today I attended the inaugural CWT everywomen in Technology awards and have come away inspired by the amazing work that women are doing around the UK with technology in their businesses.  Winners talked about mentors, finding inspiration and leading teams.  One of the winners (Nikki Walker from Cisco) shared a quote from one of her mentors; “you don’t need a title to lead’.  This really resonated with me and reminded me that it is about what you everyday to influence the people around you to make a better company and create more success, it is not about waiting for the promotion or title to make a difference.

When I stated my blog I chose to focus on how I think technology makes advertising better.  As I sat there today I was wondering if I felt out-of-place being from a media agency rather than from an ‘IT’ company and then I was reminded of this original thought.  Technology has slipped into the media world and taken quite a few of its inhabitants by surprise and I’m quite sure if asked they would deny all knowledge of working in the technology industry at all. 

For me having spent my career to date in digital it is the technology element that I find most interesting and it is that technology that is changing our industry beyond recognition. Technology affects both how we do business and what business we do.

Everyone in the room today was there because they believe in the power of women working in technology and want to see more representation for many reasons but particularly because on the consumer side it is women with the spending and decision-making power.  When you look at the billion dollar digital businesses (facebook/groupon) they might be run by men but they are driven by the female customers so it makes sense to reflect this in the business structure. 

Wendy Tan-White founder of Moonfruit and winner of the entrepreneur of the year award said that when she was in Texas last week for SXSW the VCs were talking about actively looking for new businesses being run by women.  So there has never been a better time for women in technology.  

If you are in Media then you are in technology (or at least I think you should be). The companies that our clients want to spend time with are tech based and if we as media agencies truly want to understand them we must become more like them.

Next year at this event I would love to see a woman from media winning an award for how she has developed or used technology to change something for the better.

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Falling angels

Posted in Applications, Ideas you love to share with tags , , , , on March 17, 2011 by Joanna Lyall

Great use of augmented reality  to bring the new Lynx campaign idea to life.  Currently at 869k views on youtube.  Good example of owned content driving earned media value.