Archive for participation

What is content in media?

Posted in Uncategorized with tags , on May 5, 2009 by Joanna Lyall

Content has many guises, it can live anywhere, can be an experience, a film, an event, a book, a game, a corralling thought or proposition and many more things we have not even thought of yet. We believe content should invite participation and involvement from the user, viewer or visitor. Content can change opinion, challenge beliefs or reaffirm them and allow brands access to places they have never been before.