Archive for ipad

Mobile applications turn static comms into engaging experiences

Posted in Applications, content, POE with tags , , , on July 26, 2011 by Joanna Lyall

Technology provides the vehicle that turns paid advertising into owned and earned value.   Autonomy, a UK search technology company developed application called Aurasma that allows a user to point their iPhone or iPad at a static image and generate a video.  essentially this allows you to bring a print ad to life and creates a richer more engaging brand experience for the consumer.  This type of technology falls under the augmented reality category and Google offers a similar tool in it Goggles application.  I think we will see more of this integrated advertising made possible through the growth of smart phones.  The FT recently used this technology in a partnership with Wally Yachts, it turned a still image into a film of boat racing.  http://www.brandrepublic.com/news/1075744/Ad-recognition-app-feature-FT-super-yacht-campaign

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Digital and real world shopping experiences are getting closer

Posted in social, Thinking with tags , , , , , , , , on June 27, 2011 by Joanna Lyall

When I shop online it is becoming standard to see not only the product descriptions and maybe some reviews but also more often than not I will get some social context.  I can see how many people have liked the product and when I am logged in I can see whether that applies to my friends.  Social context appears to drive increased sales by stimulating impulse purchase and encouraging wavering consumers.  So I am increasingly interested in how this will be possible when I am in a real store.  I actually think that most of the technology is there and we are just waiting for retailers to make the connection or for consumers to demand it.  Some stores are ahead of the game; Allsaints and now the new Burberry store in Covent Garden are all teched up with digital screens that in theory will make this connection possible.  Allsaints have gone for the iPad option and Burberry have gone all out with huge digital screens and wi-fi throughout.  Both of these stores are making it easier for me to bring my digital and real world shopping closer together.  The other option I have is to use my mobile, I could use an app like Google Goggles to get access to any available information about any given object, assuming that the object owner is well optimised then I might be able to see all sorts of interesting information including what other people think about this product.  Augmented reality technology like Layar can also help bring these shopping worlds together.  Bings latest developments on their search engine are also geared to help bring more social context to shopping experiences; combining location with social data and recommendations.  Every brand owner should be thinking about how to make sure that they are ready and optimised for the new consumer demands…

Alternatively, if I don’t want to leave my home but do want the experience of trying things on before I buy then XBOX Kinect might just have the answer with its virtual shopping experience technology: http://solsie.com/2011/06/kinectshop-a-new-augmented-reality-shopping-platform-for-the-xbox-kinect/

Related post on Microsofts developments for social real world commerce: http://www.internetretailer.com/2011/01/26/e-commerce-tech-provider-escalate-adds-mobile-shopping-options

Uniform trumps female charm

Posted in Ideas you love to share, social, Thinking with tags , , on April 21, 2011 by Joanna Lyall

A friend of mine wanted to buy an iPad 2 last week and tried to do so at the airport.  She went into the store at the airport and spoke to the manager.  They had sold out for that day but said they were getting some in tomorrow, so she fluttered her eyelids and asked if there was any chance they could save her one.  The manager said ‘under no circumstances can we do that, it is first come first served’.  So she went away disappointed.  5 minutes later her husband went in to the same store wearing his Pilot Uniform.  He spoke to the manager and made the same request, and this time the manager said no problem and that he would put one aside the next day.  Obviously my friend was delighted and also slightly bemused about the power his uniform appeared to have.  I have shared this story because it made me think about the power of influence and the importance of context for getting results.  Who is saying it has more value that what is being said and when we build social marketing programmes this has to be at the centre of our thinking.  Quality over quantity will always be more powerful when it comes to influencing people to act.

An iPad is not going to make councils better at their jobs

Posted in Uncategorized with tags , , , , on August 3, 2010 by Joanna Lyall

I don’t usually blog about government related issues but I am literally incensed by an article that I have just read about Leicester council buying ipads for their councillors. One the staff were quoted saying that if a constituent approached them on a street with a problem they would be able to start dealing with it straight away via their iPad, can anyone really imagine that being true, what was he planning on doing…. Google it? the constituent has probably already tried that. So if you live in Leicester look out for Ross Grant and his shiny new toy.

If the councils want to appear more up to date and improve the efficiency and work flow I am not convinced an iPad will be the solution.

I am a big believer in technology improving business output but an iPad is the finishing touch not the starting point.

If they believe it will help them so much why not buy themselves one rather than spending out taxes on it!? I work in the digital industry and I bought my own, I don’t expect my company to buy me it for me (maybe i’m the fool!).

Blown away

Posted in Platform, social, Uncategorized with tags , , , , on July 30, 2010 by Joanna Lyall

So you already know that I think that flipboard is pretty cool but this morning I am literally blown away by the Facebook and Twitter integration. Flipboard accesses your accounts and pulls in the latest posts, photos, tweets, links and then publishes it into a magazine format. You have to see it to truly get how impressive this is. If you don’t have an iPad find someone who does and check it out. With personal publishing like this traditional options continue to become less significant in my world. Any publisher putting up pay walls or barriers to their content should think about what technology like flipboard means to their business.

Flipboard does it for me

Posted in content, Platform, social with tags , , on July 26, 2010 by Joanna Lyall

The new iPad flipboard has got me all excited about the future of magazine style reading on the iPad. It is the first app in this sector that I have seen that has surprised and impressed me. They have seamlessly integrated social technology into the product allowing you to comment and share, this is something that has been missed by other major publishers so far. I also really like the idea of building my own mag based on my interests that can simply flip between each channel of content without leaving the app. The format works really well allowing you to browse headlines and then dive into articles that interest you, i have just lost an hour of my evening enjoying the flip tech content. There seem to be questions on whether what they are doing is legal but assuming that they are pulling open feeds of content then what is the problem. One thing that I am not sure about is how are they planning on making money?

Sit back, lean forward and ….

Posted in Platform with tags , on July 5, 2010 by Joanna Lyall

So, I have been thinking,  if TV is lean back, the laptop is primarily lean forward and mobile is take everywhere then what is the iPad?  The iPad seems to genuinely fulfill a new space in our lives.  One of flexibility and versatility.  Take it anywhere, use it for anything.  I even found myself using it to write a document this weekend, something that I had not foreseen given I have a choice of computers that I could have used instead.  I have never been a big believer of total convergence, ‘one gadget for everything’ mentality but the iPad does take me a little closer to that point of view.

So whilst I search for the defining mode for an iPad I will continue to sit back lean in and enjoy…