Archive for October, 2009

Wake up to augmented reality

Posted in Uncategorized with tags , , on October 27, 2009 by Joanna Lyall

How many fans is enough?

Posted in Uncategorized with tags , on October 27, 2009 by Joanna Lyall

If brands have fans in the form of facebook fans how many should we be aiming for? Coke have 3.6 million, Nike football have 200,000, Guinness have 268,000 and Breast cancer awareness have 979,000. So what is the right number? I think we should be ambitious for our brands but quality is much more important than quantity. If fans are going to make difference to a brand and product then there has to be a critical mass and I think you need at least 200,000 to get results.

Tweet what you eat

Posted in Uncategorized with tags , , on October 6, 2009 by Joanna Lyall

Will power is the biggest reason why diets fail, now you can confess all on twitter by tweeting everything you eat.  It is thought that we underestimate the amount we eat each day by up to 40% so tweeting might just keep you more honest.  You can also limit who gets to see your tweets so you can set up a diet support group….  http://tweetwhatyoueat.com/

Twitter as a sales channel

Posted in social with tags , on October 6, 2009 by Joanna Lyall

Smart brands are already recognising the potential and power of twitter as a direct sales channel.  Dell have suggested that it will become more important than search or affiliates on their marketing plans.  For brands who have a loyal list of followers on twitter it provides a perfect target audience for the sale of more products.  Other brands are offering discounts and special offers to their followers, Moo.com recently did this well to celebrate their birthday, tweeting daily offers.  We will see social media becoming increasingly critical to driving sales.