Archive for digital

The New Year DAWN event

Posted in Uncategorized with tags , , on January 12, 2011 by Joanna Lyall

The DAWN team have planned an event for February 9th focusing on work and life balance. This event is aimed all women working in the digital media industry who are looking to be inspired and network with like-minded people. Places are selling out fast so if you are interested sign up now. http://dawnlondon.eventbrite.com

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Leading in Digital

Posted in content, social, Uncategorized with tags , on May 11, 2010 by Joanna Lyall

BrandZ top 100 brand report  suggested  that all the top brands had a few things in common: investment in brand over product and price during 2009/recession and investment in social, as an enabler, for access or marketing.  Increasingly brands with a clear social strategy are the ones to watch and are the ones who consumers are engaging with.  We often get asked the question of what good looks like in digital and what is the blueprint for success.  The answer to this is always evolving but as a starter for 10 I think to lead in digital brands must be able to clearly articulate:

  • Their strategy for where content lives online (website/fan page etc)
  • How it gets shared – syndication, contribution, open graph to generate earned value
  • How it is made discoverable  – using Paid media
  • What is the consumer journey and experience
  • Which platform the content should be accessible
  • Have an appetite to change, test and evolve