Archive for the Generating ideas Category

People that make a difference

Posted in Generating ideas with tags , on August 4, 2009 by Joanna Lyall

Top 100 creative people http://www.fastcompany.com/100/mcp.html

People who are changing our world one creative idea at a time.

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Everything is rentable and needs based marketing

Posted in Applications, Brand utility, content, Generating ideas with tags , , on July 14, 2009 by Joanna Lyall

We have long been referred to as a throw away society but now are we becoming more of a dip in and out society?  This months Wired magazine got me thinking with their feature on ‘Why own your life when you can rent it’  Pretty much everything you need can be rented or used on a impermanent basis: rent a flat, car, handbag, office space and web space to name a just a few.  Not only is this better for environment it is also better for our pockets, next time you go to buy just think ‘is there another way’.

Some of my favourites:  Street Car, Bag borrow or steal, The Frock Exchange, Google Docs

Branded utility – what can my brand do to be really useful?  Maybe facilitating something around these temporary experiences or needs could be the starting point for an idea…..

Detached observation

Posted in Generating ideas with tags , , on April 27, 2009 by Joanna Lyall

It struck me recently during a conversation with one of my team about the Darwin Big Idea exhibition, about the importance of detached observation.  When we work with a subject that we have direct experience with as a consumer, a real person, our ability to generate good ideas is much stronger.  This is because we have spent time enjoying and experiencing rather than searching with an objective and goal.  When we get a new brief to explore ideas in a subject we are unfamiliar with our natural approach is to dive straight in looking for something to solve our problem.  This means our perspective is narrowed and out of touch with how a true consumer might see it.  To get better ideas spend some with your new subject observing with interest not with an objective.