Social networks will get bigger but more curated

Over the last few weeks I have been using Path to share aspects of my life with smaller groups of friends within my Facebook network.  The iPhone Path app is very simple to use and allows you to capture images/video/comment about where you are and what you are doing.  Path refer to these posts as ‘moments’ which is a lovely idea for sharing little bits of life with friends.  The concept of being able to curate what you share with each individual in your social network allows us to make more sense of these giant ‘friends’ groups that we have all been building over the last few years.  Our walls are overloaded with updates from people and brands that we probably don’t care that much about and amongst all the irrelevant diatribe we might be missing more important words from people we do care about.  Whilst I can see a role for global social network platforms like Facebook for years to come, I do think we will see more curation and control being taken by consumers over what they share and to whom they share it with and technology solutions like Path will enable us to do this. www.path.com

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One Response to “Social networks will get bigger but more curated”

  1. Couldn’t agree more Jo. The ubiquitous nature of facebook will see users look for tools and ways to help them prioritise their digital relationships to make social networks personal once again – path is a great example of this.

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