Uniform trumps female charm

A friend of mine wanted to buy an iPad 2 last week and tried to do so at the airport.  She went into the store at the airport and spoke to the manager.  They had sold out for that day but said they were getting some in tomorrow, so she fluttered her eyelids and asked if there was any chance they could save her one.  The manager said ‘under no circumstances can we do that, it is first come first served’.  So she went away disappointed.  5 minutes later her husband went in to the same store wearing his Pilot Uniform.  He spoke to the manager and made the same request, and this time the manager said no problem and that he would put one aside the next day.  Obviously my friend was delighted and also slightly bemused about the power his uniform appeared to have.  I have shared this story because it made me think about the power of influence and the importance of context for getting results.  Who is saying it has more value that what is being said and when we build social marketing programmes this has to be at the centre of our thinking.  Quality over quantity will always be more powerful when it comes to influencing people to act.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: