Never wear flip flops or make the tea

This might seem like a strange post for my blog but hopefully by the end you will see why it is relevant.  Have you ever met DAWN? If you work in Digital media in the UK then she might just be your most influential new friend….

D.A.W.N (Digital Advertising Womens Network) launched officially tonight after 9 months of planning over coffee and croisants with our first event.  The theme of the event focused on the importance of building networks around you to succeed in your career and in life in general.  We had four wonderful speakers; Sonian  Sudhakar (head of online at Virgin), Pippa Glucklich (MD of Arena Media), Leigh Smyth (MD Race Online) and Nickie Smith (Marketing Director Microsoft) who all shared their experiences and ideas for how to go further as a women in Media.  The turn out was brilliant and the vibe on the night was positive, I think DAWN is here to stay.  After hearing people speak honestly and openly about their experiences there is no way you can come away feeling anything but inspired.  Here are some of my favourite advice gems from the night

  • Don’t be afraid of technology. if you don’t understand it find someone who does and be their friend
  • Women should be more confident in their ability, men tend to blag far more!
  • Never be afraid to ask a question
  • Build a network around you, it will help you take risks and be there to catch you
  • Think of yourself as a brand and invest that in that brand as often as possible: network, learn, reflect and turn up
  • Word has it that men spend 70% of their time thinking about their next career move and 30% thinking about the job in hand, for women it is more 100% the job they have now… we can learn something from that
  • Women embrace your impostor syndrome… you are supposed to be there and you do deserve your job.  As the book says, feel the fear and do it anyway
  • Get a mentor or mentors –  have people to turn to for advice, especially someone outside of your immediate company for an objective POV
  • Never wear flip flops (even though some are really nice) just think about the message you give by how you look and don’t take this too literally!
  • Don’t make the tea, or certainly not every time, resist that inner female urge
  • Give something back, help other women around you achieve their goals, you will learn something for yourself from every one of these experiences
  • Set your ambitions high and work on something that motivates you
  • Ask people around you how they perceive you, ask for feedback, use the mirrors to see yourself through others eyes
  • The right attitude will get you places faster, be positive  and enthusiastic about what you are going to embark on
  • Some days you might drown but others will be plain sailing, embrace both
  • Be dedicated, trustworthy and reliable
  • Balance home and work life and recognise the people around you who help make it possible to have it all
  • Stretch yourself, explore new avenues, take a risk.. it might just become your greatest attribute
  • Always try to see your world through different lenses, it is probably bigger, better and brighter than you think, if not change something
  • Know what your talent is and understand your worth so you can help others see your value

DAWN will be many things but most importantly it will create a connection between like minded people in the digital media industry, this connection can be felt in the real world at events but can also be experienced everyday through technology.  DAWN is active now on Facebook and Linked In, how influential can she be….?  and men before you get upset about being excluded, DAWN is open to men as well under the banner of DAN, so watch this space.

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