No Place for advertisers

The industry seems excited about Facebook Places launch and so they should be to a point…  Facebook places will certainly make it harder for the smaller players to compete given they have a ready-made network just waiting to update us on where they are.  The application of places adds genuine value to a social network.  The problem for me is that the majority of requirements to ‘check in’ will be on-the-go, out-and-about and currently Facebook don’t allow any commercial messages on the mobile platform, so it seems advertisers will have to look elsewhere for there LBA opportunities.


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