The perfect match

Save the Children are involving Mummy bloggers in their campaign to highlight Bangladeshi plight.  http://www.prweek.com/news/bulletin/UKDaily/article/1022315/

Lots of brands are interested in involving bloggers in their campaigns and many bloggers are spammed by such requests on a daily basis.  If a brand wants to ask a blogger to help them communicate a message about their brand the upfront work is as important as the outcome.  Just because someone blogs about being a mum or loving cakes does not make them perfect partner to promote your brand.  Some agencies might mistake the blogging community as just another media channel and forget that we are dealing with real people.  If you do you research right and spend time really understanding what each blogger likes to talk about then you can create very successful and mutally beneficial partnerships between brands and blogs.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: