The perfect match

Save the Children are involving Mummy bloggers in their campaign to highlight Bangladeshi plight.

Lots of brands are interested in involving bloggers in their campaigns and many bloggers are spammed by such requests on a daily basis.  If a brand wants to ask a blogger to help them communicate a message about their brand the upfront work is as important as the outcome.  Just because someone blogs about being a mum or loving cakes does not make them perfect partner to promote your brand.  Some agencies might mistake the blogging community as just another media channel and forget that we are dealing with real people.  If you do you research right and spend time really understanding what each blogger likes to talk about then you can create very successful and mutally beneficial partnerships between brands and blogs.


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