Best in class

I often talk about Starbucks to my clients when I want to show who is getting social right.  The brilliant thing about Starbucks is that they really get the difference between doing a bit of social and using social to enhance and develop their brand and business.  This article is useful for understanding what Starbucks have done to get where they are now: http://fredrodrigues.posterous.com/how-starbucks-builds-meaningful-customer-enga

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