Old spice

What a great ad, but chekc out the making of http://www.youtube.com/watch?v=VDk9jjdiXJQ  the whole thing is one take… genius. 

We talk about the ad just being the starting point, the thing that sparks enough interest for a consumer to go and find out more, this is where the opportunity to get really engaged comes.  Old Spice should create more content for people to play with….  They have over 500,000 facebook fans just waiting to smell like a man…


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