Art and science

Picking up on my last post we have been collecting stats and facts that help us connect the art and science that helps us understand the value of social.  Here are a few I like:

42% increase in propensity to search and 1.7% increase in search to purchase. GroupM study on impact of social content on search; Oct 09

75% say friends influence brand decisions versus 16% for advertising. BMRB

Brands with higher advocacy have higher sales. LSE

Brands who have multi social assets and make them available in multiple places have greater connection with consumers and are more highly valued. Engagement db  

Online user reviews & recommendations are the most influential source of information. Weber Shandwick

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