How many fans is enough?

If brands have fans in the form of facebook fans how many should we be aiming for? Coke have 3.6 million, Nike football have 200,000, Guinness have 268,000 and Breast cancer awareness have 979,000. So what is the right number? I think we should be ambitious for our brands but quality is much more important than quantity. If fans are going to make difference to a brand and product then there has to be a critical mass and I think you need at least 200,000 to get results.

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