Twitter as a sales channel

Smart brands are already recognising the potential and power of twitter as a direct sales channel.  Dell have suggested that it will become more important than search or affiliates on their marketing plans.  For brands who have a loyal list of followers on twitter it provides a perfect target audience for the sale of more products.  Other brands are offering discounts and special offers to their followers, Moo.com recently did this well to celebrate their birthday, tweeting daily offers.  We will see social media becoming increasingly critical to driving sales.

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