Brands need fans

Fans are advocates for your brand, having advocates means that there will be more positive WOM about you.  Companies with high levels of advocacy get higher sales (LSE study).  Any brand can have fans, the challenge is getting them connected and activated to make a difference. The product and marketing need to work as one, consumers don’t seperate their brand experiences.  Some of my favourite examples include:  

Wispa bar

Compare the Meerkat

Nike Mcfly

Radiohead Rainbow album

Mountain Dew

Walkers do me a flavour

Madmen tv series

H&M + comme de garcon, Kylie, Madonna, Jimmy Choo

T-Mobile trafulgar sq


Will it blend – Blenders


First Direct


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