An idea I’d love share

The Big Lunch from mastercard looked pretty succesful fromwhere I was standing.  I saw a street near my home turned into a village fete for the day.  All the neighbours where out with their kids actually talking to each other, in London this is quite unusal behaviour.  I think I may even have had a bit of street envy, next year my street will be getting involved….  This idea was great because it activated people into changing their behaviour and doing something different, and why?  because a brand recognised a need in culture for people to connect more with each other and gave them the tools to make it happen.

From an advertising POV I am wondering what they will do next, how will the content be shared and the campaign made bigger?  Quotes of 2 million people being involved have been suggested, how will Mastercard  ensure those people remain advocates….

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